In less than 5 minutes, you will have identified the key strengths and weaknesses within your insight generation programme across 8 key business criteria
Are you using your social media metrics to gain a better understanding of your target market?
Predictive or purely historical?
Are you making the best use of your sales and marketing data?
Do you understand the real rivals to your brand and which one is leading the market?
Do you understand the impact of the wider environment on your brand?
Are you able to put your internal insights into a wider context?
Are you making the best use of your analytics software?